The landscape of social media marketing is always shifting, but few platforms have reshaped the digital world like TikTok. With over a billion active users and unparalleled reach among younger audiences, it has become a cornerstone for many brands. However, the possibility of TikTok being banned in certain countries is a reality marketers must face. …
In the world of product development, the buzzwords “innovation” and “disruption” often dominate the conversation. Companies spend billions on research and development, trying to create the next big thing. Yet, many products still fail to resonate with their intended audience. Why? Because in the rush to innovate, many teams lose sight of what truly matters: …